The Red Sox won the team buzz battle 62% to 38% over the Cardinals during the six-game series. According to Facebook, the 2013 World Series generated 32 million interactions from 11 million users. The 2013 World Series drew 4.3 million tweets, up 86% from the 2012 World Series and more than three times the number of tweets compared to the 2011 World Series. According to figures released by Nielsen SocialGuide, World Series Game 6 was the most social program of the day with 1.6 million tweets from 623,000 unique authors.Louis was the top metered market averaging 40.6/60 while Boston came in at 39.6/60. Red Sox hub Providence followed with a 44.1/61. Boston peaked with a 59.5/84 from 11:00 -11:30 PM ET during the Fenway Park on-field celebration.Boston led all markets with a massive 55.2/75, the best MLB rating in the market since Game 4 of the 2007 World Series.1 among all cable outlets in prime time during the 2013 MLB season. In fact, FOX Sports Midwest, FOX Sports KC, Sportstime Ohio, FOX Sports Arizona, FOX Sports North, Sun Sports, FOX Sports Ohio, FOX Sports Wisconsin all ranked No. Locally, FOX Sports regional sports networks recorded its highest-rated season ever, averaging a 3.94 household rating, a 7% increase over 2012. This year marks the first time since 2001 that all of MLB’s jewel events – All-Star Game, Division Series, both League Championship Series and World Series – posted year to year audience increases. The 2013 MLB All-Star Game posted a 6.9/12 household rating, with 11 million viewers, +1% over last year’s 6.8/12 and 10.9 million viewers. Over the entire 2013 ALCS, the important Men 18-34 demo average rose 33% compared to 2012, while other key demographics also notched double digit increases, including Men 18-49 (+27%), Adults 18-34 (+13%) and Adults 18-49 (+17%). Growth in World Series viewership comes after a 23% increase in household rating for FOX’s ALCS coverage, which averaged a 4.9/9 compared to last year’s NLCS coverage on FOX (4.0/7) and was FOX’s best LCS average since 2010. FOX Deportes' inaugural year of World Series coverage in 2001. It was the most-watched game on FOX Deportes since Game 2 of the 2009 World Series. Game 6 was the highest-rated game of the Series for FOX Deportes, the nation’s leading Spanish language sports network, delivering 277,000 total viewers. 1 in Adults 18-49, Adults 18-34, Teens and Total Viewers. Last week, the first four games of the World Series led the network to its first weekly prime time win this season, ranking No. Game 6, was the highest rated baseball game since Game 7 of the 2011 World Series, easily won the night in prime for FOX among households (11.2/18), notching the network’s highest-rated primetime broadcast of the season, best Wednesday night since May 2012 and the highest-rated prime time broadcast on FOX since January. FOX’s coverage of the deciding Game 6 delivered a World Series-high 11.3/18 national household rating and share, with 19.2 million viewers watching as the Red Sox captured their eighth World Series.
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